Discover the LOOP brand ↓
LOOP is a Scandinavian fly-fishing brand that has combined technical development, experience from wild waters and clean functional design since 1983. Its rods, reels and equipment are made for anglers who expect feel, performance and reliability from their gear in real fishing conditions.
LOOP – a brand that helped shape modern fly fishing
The story of LOOP began in 1983 among Scandinavian rivers and wild Atlantic salmon. Demanding conditions, powerful fish and the need for efficient line control shaped both the technical and angling character of the brand.
LOOP gradually established itself not only as a manufacturer of fly-fishing equipment, but also as a brand associated with solutions that influenced the development of modern fly fishing. Its name is particularly connected with large-arbor reels, Scandinavian casting styles and rods designed for precise and controlled performance.
What defines LOOP
- Scandinavian fly-fishing heritage developed since 1983
- equipment developed through experience on real waters
- a significant role in the development of large-arbor fly reels
- a close connection with the Scandinavian underhand cast
- rods and reels ranging from delicate trout fishing to salmon and saltwater use
- clean, functional design without unnecessary details
From Scandinavian rivers to wild places around the world
LOOP grew from an environment where equipment must perform reliably far from the comfort of civilisation. Long casts, changing weather, powerful currents and large fish were not merely part of a marketing image, but a natural part of product development.
The brand gradually transferred this approach to rivers, lakes and coastlines far beyond Scandinavia. Today, LOOP covers delicate trout fishing, stillwater fishing, two-handed techniques, salmon rivers and demanding saltwater fly fishing.
Innovations developed for the water, not just on paper
LOOP’s technical development has never been separated from fly fishing itself. Individual solutions responded to specific angling needs: faster line retrieval, improved outfit balance, more efficient casting and reliable control when fighting powerful fish.
Large-arbor reels
A larger spool diameter enables faster line retrieval and helps reduce pronounced line coiling. This principle became one of the defining features of modern fly reels.
Underhand cast
This Scandinavian casting style uses a compact movement and effective lower-hand control. It makes it possible to manage long casts even where space behind the angler is limited.
Developed on the water
Rods, reels and lines are evaluated as parts of one complete outfit. Balance, efficient energy transfer, feel and reliability under real fishing conditions are all essential.
Scandinavian casting in motion
The underhand cast is one of the techniques closely associated with LOOP. It uses controlled lower-hand movement, a compact casting stroke and efficient loading of the two-handed rod.
The result is a smooth, efficient cast that allows the angler to work with longer lines even where the space behind them is restricted.
LOOP fly rods
LOOP rods cover a broad range of modern fly-fishing techniques – from delicate dry-fly presentation and versatile river or stillwater fishing to powerful two-handed outfits for large rivers, salmon and sea trout.
Individual series differ in their materials, blank character, action and performance class. Their common foundation, however, remains controlled rod response, efficient energy transfer and a balanced combination of sensitivity and power.
LOOP offers single-handed, multi-piece, switch and two-handed rods, allowing each outfit to be matched to a specific water, technique and target species.
LOOP fly reels
Fly reels are among the most distinctive parts of LOOP’s identity. From the early stages of its development, the brand has been associated with large-arbor construction, which provides faster line retrieval and more practical line handling while fishing.
The current range extends from simpler, more accessible models to technically advanced reels for demanding freshwater and saltwater use. Individual series differ in their materials, drag construction, capacity and level of finish.
A wide selection of sizes makes it possible to match a reel to a delicate trout rod, a versatile river outfit, a stillwater setup or a two-handed rod intended for large fish.
Equipment designed as one functional system
Fly-fishing performance is not determined by one isolated parameter. What matters is how the rod transfers energy into the line, how the reel balances the outfit and how every component responds when a fish changes direction or uses the strength of the current.
LOOP’s philosophy therefore extends beyond individual products. The rod, reel and line should work together so naturally that the equipment remains in the background and the angler can concentrate on the water, the cast and the fish.
Clothing and accessories for long days on the water
LOOP does not view fly-fishing equipment as only a rod and reel. The brand’s range also includes functional clothing layers, hoodies, jackets, headwear, bags and other accessories designed for active movement around the water.
The emphasis is on comfort, weather protection and practical performance while travelling, wading, casting and spending long periods in exposed conditions. The design remains characteristically clean and functional.
For different waters and techniques
Single-handed, switch and two-handed models for trout, stillwater fishing, salmon, sea trout and saltwater fly fishing.
From practical to premium
Several construction and price levels, with sizes ranging from delicate freshwater outfits to powerful two-handed rods.
Clothing and accessories
Functional clothing, protective layers and practical accessories for long days on the water and changing conditions.
Wild fish. Wild places.
LOOP’s relationship with nature does not end with the development of fishing equipment. The brand has long emphasised the need to protect wild fish, rivers and coastal ecosystems, without which fly fishing would lose its most important foundation.
Protecting the water is not separate from fishing itself. It is essential if rivers are to remain alive and future generations are to experience the connection with nature from which LOOP originally grew.
Why you will find LOOP at Thymallus
LOOP is not a newly discovered brand for us at Thymallus. We have many years of experience using and selling its rods and reels. We therefore include the brand in our range not only on the basis of catalogue specifications, but through genuine knowledge of its character and performance on the water.
This allows us to help customers select an outfit according to their technique, type of water, target species and preferred rod character. Our aim is not to recommend the most expensive model automatically, but to find equipment that makes sense as a complete and balanced system.
Technology that stays in the background
LOOP combines technical development, a Scandinavian sense of design and experience from waters where equipment quality is not judged by catalogue specifications, but by how it performs at the decisive moment.
We will be happy to help you select the right LOOP rod, reel or complete outfit according to your fishing style, type of water and the equipment you already use.
