{"title":"LOOP","description":"\u003cdiv class=\"ty-content-hero ty-content-hero--text-left\"\u003e\n  \u003cimg\n    src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/3667\/6438\/files\/loop-fly-fishing-rod-reel-coastal-hero-banner.jpg?v=1785265468\"\n    alt=\"LOOP fly fishing rod and reel on driftwood by a rocky coast at sunset\"\n    class=\"ty-content-hero__image\"\n  \u003e\n\n  \u003cdiv class=\"ty-content-hero__content\"\u003e\n    \u003cimg\n      src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/3667\/6438\/files\/loop-logo-white.svg?v=1785265231\"\n      alt=\"LOOP\"\n      class=\"th-vendor-hero__logo\"\n    \u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdetails class=\"th-readmore\"\u003e\n  \u003csummary\u003eDiscover the LOOP brand ↓\u003c\/summary\u003e\n\n  \u003cdiv class=\"ty-content-lead\"\u003e\n    \u003cp\u003e\n      \u003cstrong\u003e\n        LOOP is a Scandinavian fly-fishing brand that has combined technical development,\n        experience from wild waters and clean functional design since 1983. Its rods,\n        reels and equipment are made for anglers who expect feel, performance and\n        reliability from their gear in real fishing conditions.\n      \u003c\/strong\u003e\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003ch2\u003eLOOP – a brand that helped shape modern fly fishing\u003c\/h2\u003e\n\n  \u003cp\u003e\n    The story of \u003cstrong\u003eLOOP\u003c\/strong\u003e began in 1983 among Scandinavian rivers and wild\n    Atlantic salmon. Demanding conditions, powerful fish and the need for efficient line\n    control shaped both the technical and angling character of the brand.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    LOOP gradually established itself not only as a manufacturer of fly-fishing equipment,\n    but also as a brand associated with solutions that influenced the development of modern\n    fly fishing. Its name is particularly connected with large-arbor reels, Scandinavian\n    casting styles and rods designed for precise and controlled performance.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"ty-product-highlights\"\u003e\n    \u003ch3\u003eWhat defines LOOP\u003c\/h3\u003e\n\n    \u003cul\u003e\n      \u003cli\u003eScandinavian fly-fishing heritage developed since 1983\u003c\/li\u003e\n      \u003cli\u003eequipment developed through experience on real waters\u003c\/li\u003e\n      \u003cli\u003ea significant role in the development of large-arbor fly reels\u003c\/li\u003e\n      \u003cli\u003ea close connection with the Scandinavian underhand cast\u003c\/li\u003e\n      \u003cli\u003erods and reels ranging from delicate trout fishing to salmon and saltwater use\u003c\/li\u003e\n      \u003cli\u003eclean, functional design without unnecessary details\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003csection class=\"ty-content-panel\"\u003e\n    \u003ch2\u003eFrom Scandinavian rivers to wild places around the world\u003c\/h2\u003e\n\n    \u003cp\u003e\n      LOOP grew from an environment where equipment must perform reliably far from the\n      comfort of civilisation. Long casts, changing weather, powerful currents and large\n      fish were not merely part of a marketing image, but a natural part of product\n      development.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      The brand gradually transferred this approach to rivers, lakes and coastlines far\n      beyond Scandinavia. Today, LOOP covers delicate trout fishing, stillwater fishing,\n      two-handed techniques, salmon rivers and demanding saltwater fly fishing.\n    \u003c\/p\u003e\n\n    \u003cimg\n      src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/3667\/6438\/files\/loop-fly-fishing-river-fight-in-rain.jpg?v=1785272615\"\n      alt=\"LOOP fly anglers landing a fish in a wild river during heavy rain\"\n      class=\"ty-content-panel__image\"\n    \u003e\n  \u003c\/section\u003e\n\n  \u003ch2\u003eInnovations developed for the water, not just on paper\u003c\/h2\u003e\n\n  \u003cp\u003e\n    LOOP’s technical development has never been separated from fly fishing itself.\n    Individual solutions responded to specific angling needs: faster line retrieval,\n    improved outfit balance, more efficient casting and reliable control when fighting\n    powerful fish.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"ty-content-cards\"\u003e\n    \u003cdiv class=\"ty-content-card\"\u003e\n      \u003ch3\u003eLarge-arbor reels\u003c\/h3\u003e\n\n      \u003cp\u003e\n        A larger spool diameter enables faster line retrieval and helps reduce pronounced\n        line coiling. This principle became one of the defining features of modern fly reels.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"ty-content-card\"\u003e\n      \u003ch3\u003eUnderhand cast\u003c\/h3\u003e\n\n      \u003cp\u003e\n        This Scandinavian casting style uses a compact movement and effective lower-hand\n        control. It makes it possible to manage long casts even where space behind the\n        angler is limited.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"ty-content-card\"\u003e\n      \u003ch3\u003eDeveloped on the water\u003c\/h3\u003e\n\n      \u003cp\u003e\n        Rods, reels and lines are evaluated as parts of one complete outfit. Balance,\n        efficient energy transfer, feel and reliability under real fishing conditions\n        are all essential.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"ty-content-split\"\u003e\n    \u003cdiv class=\"ty-content-split__copy\"\u003e\n      \u003ch2\u003eScandinavian casting in motion\u003c\/h2\u003e\n\n      \u003cp\u003e\n        The underhand cast is one of the techniques closely associated with LOOP. It uses\n        controlled lower-hand movement, a compact casting stroke and efficient loading of\n        the two-handed rod.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        The result is a smooth, efficient cast that allows the angler to work with longer\n        lines even where the space behind them is restricted.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:flex;justify-content:center;align-items:center;\"\u003e\n      \u003ciframe\n        src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476\u0026amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F3022684291267033%2F\u0026amp;show_text=false\u0026amp;width=267\u0026amp;t=0\"\n        title=\"LOOP two-handed fly casting video\"\n        width=\"267\"\n        height=\"476\"\n        style=\"display:block;max-width:100%;border:none;overflow:hidden;border-radius:8px;\"\n        scrolling=\"no\"\n        frameborder=\"0\"\n        allowfullscreen=\"true\"\n        allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"\u003e\n      \u003c\/iframe\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"ty-content-split\"\u003e\n    \u003cdiv class=\"ty-content-split__copy\"\u003e\n      \u003ch2\u003eLOOP fly rods\u003c\/h2\u003e\n\n      \u003cp\u003e\n        LOOP rods cover a broad range of modern fly-fishing techniques – from delicate dry-fly\n        presentation and versatile river or stillwater fishing to powerful two-handed outfits\n        for large rivers, salmon and sea trout.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Individual series differ in their materials, blank character, action and performance\n        class. Their common foundation, however, remains controlled rod response, efficient\n        energy transfer and a balanced combination of sensitivity and power.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        LOOP offers single-handed, multi-piece, switch and two-handed rods, allowing each\n        outfit to be matched to a specific water, technique and target species.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cimg\n      src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/3667\/6438\/files\/loop-fly-rod-casting-line-loop.jpg?v=1785274576\"\n      alt=\"LOOP fly angler casting a fly line across a mountain river\"\n      class=\"ty-content-split__image\"\n      width=\"1200\"\n      height=\"900\"\n      loading=\"lazy\"\n    \u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"ty-content-split ty-content-split--image-left\"\u003e\n    \u003cimg\n      src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/3667\/6438\/files\/loop-purple-fly-reel-in-water.jpg?v=1785275168\"\n      alt=\"Purple LOOP fly reel on a two-handed rod resting in flowing water\"\n      class=\"ty-content-split__image\"\n      loading=\"lazy\"\n    \u003e\n\n    \u003cdiv class=\"ty-content-split__copy\"\u003e\n      \u003ch2\u003eLOOP fly reels\u003c\/h2\u003e\n\n      \u003cp\u003e\n        Fly reels are among the most distinctive parts of LOOP’s identity. From the early\n        stages of its development, the brand has been associated with large-arbor construction,\n        which provides faster line retrieval and more practical line handling while fishing.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        The current range extends from simpler, more accessible models to technically advanced\n        reels for demanding freshwater and saltwater use. Individual series differ in their\n        materials, drag construction, capacity and level of finish.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        A wide selection of sizes makes it possible to match a reel to a delicate trout rod,\n        a versatile river outfit, a stillwater setup or a two-handed rod intended for large fish.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003csection class=\"ty-content-panel ty-content-panel--black\"\u003e\n    \u003ch2\u003eEquipment designed as one functional system\u003c\/h2\u003e\n\n    \u003cp\u003e\n      Fly-fishing performance is not determined by one isolated parameter. What matters is\n      how the rod transfers energy into the line, how the reel balances the outfit and how\n      every component responds when a fish changes direction or uses the strength of the current.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      LOOP’s philosophy therefore extends beyond individual products. The rod, reel and line\n      should work together so naturally that the equipment remains in the background and the\n      angler can concentrate on the water, the cast and the fish.\n    \u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003ch2\u003eClothing and accessories for long days on the water\u003c\/h2\u003e\n\n  \u003cp\u003e\n    LOOP does not view fly-fishing equipment as only a rod and reel. The brand’s range also\n    includes functional clothing layers, hoodies, jackets, headwear, bags and other accessories\n    designed for active movement around the water.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    The emphasis is on comfort, weather protection and practical performance while travelling,\n    wading, casting and spending long periods in exposed conditions. The design remains\n    characteristically clean and functional.\n  \u003c\/p\u003e\n\n  \u003cimg\n    src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/3667\/6438\/files\/loop-blue-fly-fishing-jacket-river.jpg?v=1785276075\"\n    alt=\"Woman fly fishing in a blue LOOP waterproof jacket while wading in a river\"\n    class=\"ty-content-image\"\n    loading=\"lazy\"\n  \u003e\n\n  \u003cdiv class=\"ty-content-accent-grid\"\u003e\n    \u003cdiv class=\"ty-content-accent-card\"\u003e\n      \u003cspan class=\"ty-content-accent-card__label\"\u003eRods\u003c\/span\u003e\n\n      \u003ch3\u003eFor different waters and techniques\u003c\/h3\u003e\n\n      \u003cp\u003e\n        Single-handed, switch and two-handed models for trout, stillwater fishing, salmon,\n        sea trout and saltwater fly fishing.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"ty-content-accent-card\"\u003e\n      \u003cspan class=\"ty-content-accent-card__label\"\u003eReels\u003c\/span\u003e\n\n      \u003ch3\u003eFrom practical to premium\u003c\/h3\u003e\n\n      \u003cp\u003e\n        Several construction and price levels, with sizes ranging from delicate freshwater\n        outfits to powerful two-handed rods.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"ty-content-accent-card\"\u003e\n      \u003cspan class=\"ty-content-accent-card__label\"\u003eEquipment\u003c\/span\u003e\n\n      \u003ch3\u003eClothing and accessories\u003c\/h3\u003e\n\n      \u003cp\u003e\n        Functional clothing, protective layers and practical accessories for long days on\n        the water and changing conditions.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003csection class=\"th-vendor-design\"\u003e\n    \u003ch2\u003eWild fish. Wild places.\u003c\/h2\u003e\n\n    \u003cp\u003e\n      LOOP’s relationship with nature does not end with the development of fishing equipment.\n      The brand has long emphasised the need to protect wild fish, rivers and coastal ecosystems,\n      without which fly fishing would lose its most important foundation.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      Protecting the water is not separate from fishing itself. It is essential if rivers are\n      to remain alive and future generations are to experience the connection with nature from\n      which LOOP originally grew.\n    \u003c\/p\u003e\n\n    \u003cdiv class=\"th-vendor-video\"\u003e\n      \u003ciframe\n        src=\"https:\/\/www.youtube-nocookie.com\/embed\/v-McvuZOjyk?si=Nk9yrVkMMOyyOq-N\"\n        title=\"LOOP Adventures – wild brown trout and sea trout fishing in southern Sweden\"\n        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n        referrerpolicy=\"strict-origin-when-cross-origin\"\n        allowfullscreen\u003e\n      \u003c\/iframe\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"ty-content-image-grid\"\u003e\n      \u003cfigure class=\"ty-content-image-grid__figure\"\u003e\n        \u003cimg\n          src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/3667\/6438\/files\/wild-atlantic-salmon-jumping-rapids.jpg?v=1785276561\"\n          alt=\"Wild Atlantic salmon jumping through powerful river rapids during migration\"\n          loading=\"lazy\"\n        \u003e\n\n        \u003cfigcaption\u003e\n          Wild fish are an inseparable part of healthy rivers.\n        \u003c\/figcaption\u003e\n      \u003c\/figure\u003e\n\n      \u003cfigure class=\"ty-content-image-grid__figure\"\u003e\n        \u003cimg\n          src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/3667\/6438\/files\/loop-fly-angler-remote-winter-river.jpg?v=1785277550\"\n          alt=\"Lone fly angler wading in a remote winter river beneath snow-covered mountains\"\n          loading=\"lazy\"\n        \u003e\n\n        \u003cfigcaption\u003e\n          Preserved waters give fly fishing its true meaning.\n        \u003c\/figcaption\u003e\n      \u003c\/figure\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"ty-content-panel\"\u003e\n    \u003ch2\u003eWhy you will find LOOP at Thymallus\u003c\/h2\u003e\n\n    \u003cp\u003e\n      LOOP is not a newly discovered brand for us at Thymallus. We have many years of\n      experience using and selling its rods and reels. We therefore include the brand in\n      our range not only on the basis of catalogue specifications, but through genuine\n      knowledge of its character and performance on the water.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      This allows us to help customers select an outfit according to their technique, type\n      of water, target species and preferred rod character. Our aim is not to recommend the\n      most expensive model automatically, but to find equipment that makes sense as a complete\n      and balanced system.\n    \u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003cdiv class=\"ty-content-motto\"\u003e\n    \u003ch2\u003eTechnology that stays in the background\u003c\/h2\u003e\n\n    \u003cp\u003e\n      LOOP combines technical development, a Scandinavian sense of design and experience\n      from waters where equipment quality is not judged by catalogue specifications, but\n      by how it performs at the decisive moment.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"th-alert th-alert--blue\"\u003e\n    \u003cstrong\u003eNot sure what to choose?\u003c\/strong\u003e\u003cbr\u003e\n    We will be happy to help you select the right LOOP rod, reel or complete outfit according\n    to your fishing style, type of water and the equipment you already use.\n  \u003c\/div\u003e\n\u003c\/details\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/3667\/6438\/collections\/loop-logo.png?v=1785267855","url":"https:\/\/www.thymallus.com\/en\/collections\/loop.oembed","provider":"Thymallus Fly Fishing Shop","version":"1.0","type":"link"}